AI Insights · Timothy · January 2024
Q4 Performance of Top Horror Games on Android in Brazil, 2023
A look at the performance trends of the leading horror games on Android in Brazil during the fourth quarter of 2023. Sensor Tower provides a detailed analysis of downloads, revenue, and user engagement.
As the year 2023 drew to a close, Sensor Tower's data revealed interesting trends for horror game aficionados on the Android platform in Brazil. With the festive season potentially influencing user behavior, let’s dive into the performance of the top five horror games during the fourth quarter.
Dead by Daylight Mobile, published by Behaviour Interactive, showed a significant uptick in revenue, peaking at $8.8K towards the end of October. Downloads remained robust, with the highest count at 9.8K in the last week of December. The game's weekly active users saw a steady increase, reaching over 210K by the quarter's end.
Five Nights at Freddy's, a classic in the genre from Clickteam USA LLC, experienced a notable rise in revenue, spiking at $6.7K in early November. Downloads hit a high of 3.1K at the end of October, while weekly active users surged to 9.4K in mid-November before settling at 5.8K by Christmas.
The performance of Ultimate Custom Night, also from Clickteam USA LLC, mirrored a similar trend with revenue reaching $4.4K in late November. The game’s downloads peaked at 2K in the same month, and active users numbered at 5.8K at the close of the quarter.
NetEase Games' Identity V saw its revenue climb to a high of $4.6K during the Christmas week. The game's downloads were strongest at the end of November with 4.3K, while active users were consistent, ending the quarter at around 37.5K.
Lastly, Five Nights at Freddy's 2, another entry from Clickteam USA LLC, showed its best revenue at $3.4K in mid-November. The game’s download figures reached 1.5K in the same month, and active users peaked at 5K towards the end of November.
For more insights and detailed analytics on app performance, Sensor Tower's comprehensive database provides an in-depth look at the mobile app ecosystem. The data presented here offers a glimpse into the horror genre's dynamics on Android in Brazil, reflecting user engagement and monetization trends during the holiday season of 2023.